The reality TV star is one of the world's most recognisable women and believes her fame is down to social networking sites such as twitter and Facebook because it means she can directly interact with her fans.

Kim - who stars alongside her family in reality TV show 'Keeping Up with the Kardashians' - said: "I think a lot of our fan base and a lot of our connection with people is internet based. I think that the internet has brought on a different kind of celebrity. We are very well aware of who we are and what our place is. We are so active on twitter, on our Facebook pages, we are writing back, we are connecting. We enjoy it."

While she likes to interact with her fans, Kim also revealed how she enjoys hitting back at the people who give her abuse on twitter.

The 31-year-old beauty - whose marriage to estranged husband Kris Humphries lasted just 72 days - told Papermag.com: "I love writing them back. People will write me, 'My phone battery lasts longer than Kim Kardashian's marriage,' and I'll write back, 'Oh, which phone is that?'

"When people are so stupid, you just have to have fun with it. Someone [without a profile photo] will say I'm fat, or a hairy Armenian, and I'll write back, 'Oh, that egg picture of yours is so gorgeous.' "

Kim also says she doesn't usually delete things she's said that have offended anyone, but did once get rid of a an expletive tweet after it upset some fans.

She said: "One time I wrote, 'F**k yeah!' and all my younger fans were like, 'What are you turning into?' So I deleted it."