A new book has revealed that singer Jessie J is a l*sbian who was forced to hide her s*xuality to make her more 'trendy'.Jessie J

The shocking new publication says that The Voice coach was told by record bosses that she would be more appealing to fans if she said that she was bis*xual rather than g*y. The unauthorised biography, written by Chloe Govan, adds that the pop star, who first realised she was g*y at the age of 17, eventually went along with the plan but was 'incensed' by the decision.

In the book, entitled Jessie J: Who's Laughing Now, Govan writes that Jessie chose to say she was bis*xual because she was scared of losing her record contract with Universal. Govan said: 'Jessie might have been with boys in the past - but she is 100 per cent g*y. Jessie was openly l*sbian and didn’t hide it. She was advised not to come out, though. Certain people thought being bi was trendy, exotic and a fashion statement. It would increase her allure.'

Jessie J's stint on The X Factor UK led to flirtatious tweets between herself and mentor Tulisa Contostavlos, and the pair were said to be meeting up to discuss a collaboration. We doubt that Jessie J would be any less appealing to anyone, regardless of her s*xuality.